Marketing en buscadores | Aparecer en Google | Enlaces Patrocinados | Pago por Click: Latest post
Julio 14, 2010 - Por viviana

Oparla premia por buscar

Las estrategias de marketing y posicionamiento dan para todo. El buscador Oparla regala entre 1 y 1.000 libras entre sus registrados que lo utilizan. Este motor de búsqueda, creado por Daniel Jupp, intenta conseguir nuevo adherentes a través de esta novedosa idea, la cual elegirá a los ganadores mediante sorteo. Por ahora Oparla apunta al público [...]

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Marketing en buscadores | Aparecer en Google | Enlaces Patrocinados | Pago por Click: Latest post
Julio 2, 2010 - Por viviana

Bing se la juega por el entretenimiento

El buscador de Microsoft da un nuevo paso en su afán de pelear el cetro este mercado. Es sabido que Bing poco a poco ha ido creciendo, pese a que en la actualidad sus números están bastante lejos de los de Google todavía. La idea de Microsoft es facilitar cada vez más las búsquedas [...]

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Marketing en buscadores | Aparecer en Google | Enlaces Patrocinados | Pago por Click: Latest post
Junio 17, 2010 - Por viviana

¿Cómo hace Google para ganar dinero?

Entre tanta aplicación gratuita, como Gmail y Google Docs, a muchas personas les cuesta entender cómo a partir de un simple buscador esta empresa se he transformado en un verdadero imperio de la informática. Ha sacado dispositivos móviles, navegadores web, accesorios y estamos a la espera de su propio sistema operativo. Google es el ejemplo [...]

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Marketing en buscadores | Aparecer en Google | Enlaces Patrocinados | Pago por Click: Latest post
Junio 10, 2010 - Por viviana

Cafeína para Google

Hace mucho tiempo se esperaba y especulaba con esto. Google anunció que ya se encuentra en funcionamiento normal Caffeine, el nuevo index del buscador más importante de la web. Debido a la enorme cantidad de información y la rapidez con la que constantemente se va creando más, el anterior index de Google fue quedando obsoleto. Eso [...]

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Marketing en buscadores | Aparecer en Google | Enlaces Patrocinados | Pago por Click: Latest post
Junio 2, 2010 - Por viviana

Resultados naturales versus resultados patrocinados

El aumento de la publicidad on line y la gran cantidad de público que se pasea constantemente por la web han abierto el apetito de quienes desean emprender en la red. Son muchos los que invierten en enlaces patrocinados y pagos por clic para hacerse más notorios en Internet. Las empresas que trabajan en la red [...]

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Marketing en buscadores | Aparecer en Google | Enlaces Patrocinados | Pago por Click: Latest post
Mayo 28, 2010 - Por viviana

La particular pugna entre Google y Opera

Hace un tiempo Google dijo que la nueva versión de su explorador web, Chrome, era el más rápido, incluso que una papa voladora y una onda de sonido. Esta declaración llamó la atención en Opera, pues ellos también aseguran que su navegador es el más veloz, por lo que hicieron un video en el que [...]

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